First founded in 2008, at Kanazawa's 21st century museum in Japan. the project established its own station in Chiang Mai, Thailand in 2011, aiming to expand the notion of Contemporary Spirit for our society.
Generally, established museums tend to focus on objective values of academic knowledge and art history. On the other hand, the 31st Century Museum dedicates itself to subjective values of truth, virtue, beauty, knowledge, and personal experience, which are something I call “Spiritual Aesthetics”. It refers to the aesthetics that transcends the values of physical attractiveness or flaws. Spiritual aesthetics isn’t better, worse or even the same as the regular sense of beauty, but it has its own unique value, existing naturally in all of us through love, compassion, and acts of positive energy. We can feel spiritual aesthetics when we are free from an attachment to a sense of self.